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Business Plans

There is an old saying ... "If you don't know where you are going, almost any road will get you there". Many business owners really have no idea where they are going. A good business plan is a road map for the business owner to maximize his or her success. A good business plan should answer the following questions.

  1. Where am I now?
  2. Where am I going?
  3. Is this where I want to go?
  4. If not, what do I have to do to get where I want to go?

The objective of the business plan is to achieve the business owners goals. In order to define and achieve these goals we recommend a technique known as SMART. This is an acronym for:

  • Specific
  • Measurable
  • Action
  • Realistic
  • Time


Remember! Business owners do not plan to fail. They just fail to plan.

27 Hershey Road, East Brunswick, NJ 08816
Phone: (732) 257-7227